Talk Radio is one of the primary piling posts of conservative politics in America today. 90% of it's listeners are White and over 35. Two thirds of the listeners are over 50. Almost half of the listeners are over sixty five years of age. These numbers are for all of talk radio, sports, love lines and cooking included. Rush Limbaugh's listener demographics are probably even whiter and older.
You have to ask yourself two things. Where is this audience headed? What does the rest of America think about the opinions expressed on talk radio? Rush is my age. In ten years he could still be talking. Probably will be. Who's going to be listening?